Market Research and Feasibility Study
Aroma Spa in the Middle East
The client was considering the possibility of opening an Aroma Spa in the Middle East.
“The global personal care market and perfume industry are showing growth trends according to Global Industry Analysts report on Global Fragrances and Perfume market 2015. The Economy of the Middle East is very diverse and is best known for producing and exporting oil. The general trends in the global perfume market depict a growing affluence and increased per capita spending on personal grooming and increased spending on cosmetics and toiletries by men. There is a rising popularity of celebrity and youth-oriented fragrances. The demand for white floral fragrances among women is on the rise. So is the increasing demand for natural fragrances. Customized fragrances see a growing popularity in the recent years. More and more companies are looking for signature scents as an innovative way to engrave their brands into the minds of consumers. Scents have long been associated with memories and brands have tapped into this niche to ensure brand loyalty.”
As part of the project, we were requested to search and suggest suitable names for the business, conduct a market research and feasibility study, and if found feasible create a business plan.